Atena Pegler

“How to Use Ai to 10X Your Investing”

Atena Pegler—known as the Queen of AI—is a world-renowned marketing innovator, international speaker, award-winning entrepreneur and the visionary behind IP as Software.
Seven years ago, after discovering she was pregnant, Atena walked away from a $250,000 corporate salary in search of one thing: the freedom to focus on her growing family.
She believed entrepreneurship would give her that freedom.
Instead, after four years of raising two children and working during every moment she wasn’t holding a baby, Atena had generated only around $40,000 from her businesses.
Then ChatGPT launched—and everything changed.
Atena became obsessed with AI. Not as a tool for writing captions or generating prompts, but as a force capable of completely revolutionizing how businesses market, generate leads and create revenue.
In 2024, she launched her first AI business and introduced the AI Marketing Accelerator, a course designed to teach entrepreneurs how to use AI in their marketing.
People loved the program. They praised the content and told her it was incredible.
But there was one problem: they weren’t making money.
That failure taught Atena the lesson that would transform her entire business:
Information without implementation is just expensive entertainment.
She stopped focusing solely on teaching people how to use AI and became obsessed with making implementation—and results—inevitable.
She built software. It failed.
She rebuilt it. It failed again.
But those failures eventually led to her greatest breakthrough: combining intellectual property, software, implementation and community into one scalable business model.
Atena calls this model IP as Software (IPaaS)—the process of transforming what you know into software that customers pay to use through a monthly subscription.
Her philosophy is bold but simple:
Courses alone are dead. Software alone is dead too. The future belongs to entrepreneurs who turn their knowledge, frameworks and methodologies into recurring-revenue software—and sell it through the power of community.
This breakthrough became the foundation of Atena’s revolutionary AI Hacker Formula and her company, AIpreneurs Business Lab—a tech-free, prompt-free, one-click AI lead generation and marketing platform that is trained based on 15 years of Atena’s IP. 
Within months, AIpreneurs surpassed $1 million in annual recurring subscription revenue, driving the company’s valuation beyond $20 million.
Atena also founded the AIpreneurs community, which became the number-one AI community on Skool only months after launching. Today, it has grown to more than 10,500 members across 110 countries.
The community made history by winning the Skool Games with the highest score ever recorded, earning Atena the coveted GOAT title for the number-one community. Alex Hormozi and Sam Ovens personally presented her with a Tesla Cybertruck as the prize.
Now, Atena is documenting the frameworks, failures and breakthroughs behind her success through her groundbreaking new book series.
Her flagship book, IP Hacker: Turn What You Know Into Software People Pay for Every Month, reveals how entrepreneurs can transform their expertise into scalable intellectual property, convert that IP into subscription-based software and build recurring revenue around what they already know.
The flagship book is supported by The Five AI Hacker Playbooks:
Lead Hacker AI — Build AI-powered systems that identify and attract high-intent prospects.
Funnel Hacker AI — Deconstruct winning funnels and rebuild them using AI.
Offer Hacker AI — Engineer irresistible, high-converting offers with AI.
Content Hacker AI — Turn proven ideas into powerful, scalable content systems.
AI Sales Hacker — Build AI-driven sales systems that convert leads into customers.
Together, these books introduce a new generation of entrepreneurship built around IP Hacker, AI Trifecta and IP as Software—giving experts, business owners and everyday people a practical path to transform their knowledge into technology, community and recurring revenue.
Atena’s work has earned her recognition as a finalist for Australia’s Most Innovator of the Year at the Women in Digital Awards in both 2024 and 2025. She has worked with some of the world’s most iconic nine-figure brands and entrepreneurs, including Tai Lopez, Russell Brunson and Alex Hormozi.
She was also featured on national television in the docuseries Legacy Makers, with an entire episode dedicated to her journey from humble beginnings to global influence.
As an internationally acclaimed speaker, Atena has captivated audiences of more than 1,000 people on leading stages around the world. She made history by winning three high-stakes business competitions simultaneously—a feat never achieved before—and earned the prestigious Two Comma Club Award after her renowned webinar funnel generated more than $1 million in only a few months.
Yet Atena’s proudest achievement isn’t the software, the awards or building a company with a multi-eight-figure valuation.
It is seeing hundreds of business owners use AI to scale their companies—and watching everyday people launch AI-powered side hustles and generate real income from their knowledge.
With more than 900 documented success stories, Atena is helping entrepreneurs move beyond simply using AI to truly build with AI.
Build their intellectual property into software.
Build recurring revenue around what they know.
Build businesses that are simple, scalable and sustainable—even with no technical or marketing experience.
Atena Pegler is the Roger Bannister of business—proving that “impossible” is simply something that hasn’t been tried yet.
Her mission is to impact one million entrepreneurs by giving them the tools, technology and belief to rewrite their destiny, dominate their industries and build the future with AI.