Jim Lutes
Mind Over Market. Releasing Your Brakes to Millions.
Say the name Jim Lutes and chances are a top performer in your company has attended one or more of his dynamic trainings over the years.
People have flown in from around the world to work directly with Jim—from real estate professionals and entrepreneurs to celebrities, performers, millionaires and individuals committed to accelerating the connection between their internal processes and their desired outcomes. His work is centered on helping people close the gap between what they consciously want and the subconscious patterns that may be influencing what they actually produce.
Having taught his branded form of human performance and personal transformation since the early 1990s, Jim Lutes has helped accelerate entrepreneurs, executives, sales professionals, athletes and high performers by combining advanced strategies in personal growth with subconscious programming, influence, persuasion and communication.
As the founder of Lutes International, Jim has taken his work into worldwide markets, teaching individuals and organizations how to create meaningful and lasting change by first changing the way they think, respond and identify with themselves.
Jim is known internationally for his work in Identity Shifting—the process of helping individuals move beyond limiting beliefs, outdated self-images and unconscious behavioral patterns to create a new internal identity aligned with the results they want to produce. His philosophy is simple: lasting change rarely comes from merely trying harder; it comes from becoming the person for whom the desired behavior and results feel natural.
Based in San Diego, California, Jim has conducted seminars and trainings for corporations, sales forces, entrepreneurs, individuals and athletes around the world. His methods incorporate subconscious reprogramming, human performance, influence, persuasion, communication strategies and practical tools designed to create measurable shifts in both personal and professional performance.
Jim Lutes has appeared on television, radio and stages worldwide, sharing his understanding of the human mind and the psychology of achievement. His energetic teaching style, depth of knowledge and ability to make complex concepts immediately usable have made his programs a powerful resource for entrepreneurs and high performers seeking greater confidence, influence, productivity and success.
For more than three decades, Jim Lutes has remained focused on one central mission: helping people change what is happening internally so they can dramatically change their finances, relationships, emotions, and identity externally.